From the countryside to the shop, a Valencian 'startup' "traces" the life of food

The Valencian platform Trazable allows companies in the food industry to have a record of the history of their products and quickly locate products in poor condition.

Thanks to blockchain technology, the Valencian startup Trazable has developed a "reliable" digital record of the entire food supply chain from the field to the point of sale. "Nowadays, when a company wants to have information about a product outside its own facilities, what it needs is to call or contact its supplier via e-mail and, in this process, days or weeks can be lost", assures the CEO and co-founder of Trazable, Pablo Rodrigo.

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