Crises are for reinventing oneself: this is the new formula of Lanzadera, Juan Roig's accelerator

Crises are about reinvestment and double-dealing. And this is what Lanzadera, the accelerator promoted by the president of Mercadona, Juan Roig, has done. In the midst of the coronavirus pandemic, he has decided to remodel his programs and increase the investment made by the Valencian businessman to 10 million euros a year.

The mission? To enhance employability, offer training opportunities for the re-integration of people into the labour market and support profitable projects that need to be refocused to face the new context. "Juan Roig has decided that we must redouble our commitment to better support entrepreneurs in the Valencian Community and in this country. This is not the time to stop, but to accelerate", said this Wednesday the director of Lanzadera, Javier Jiménez, in the presentation of the new formula. 

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