Valencian startup Lateua has democratized the use of digital techniques to decorate homes. The firm uses 3D technology so that its clients can see the final result of the design before buying furniture and other home furnishings. The company employs the same techniques of projecting the final result of the well-known U.S. home improvement television show by twins Jonathan and Drew Scott, although in their case it is limited to decoration.
The company was born out of the need for its founder, Iria Sanz, to reorient her business model after the outbreak of the pandemic. Until then, Sanz had been working for companies, but with the confinement she discovered the potential for her end customer to be the homeowners.
Full story in Levante-EMV.