Why some startups are not killed by the coronavirus

To say that they anticipated the crisis would be rather pretentious. If there was a formula that guaranteed the continuity of a company in adverse times, applying it on foot would be enough. But neither does the survival of a project always lie in being in the right place at the right time, it also goes, as Adolfo Berraquero, director of entrepreneurship and innovation at Bridge for Billions, says, to identify and solve real problems. "When I analyse those entrepreneurs who do not achieve the success they expect with their business idea, there is always a common pattern that repeats itself: they do not understand (or suffer) the problem they are trying to solve. They focus only on creating solutions based mainly on their way of seeing the client, but the reality is that they have not done a good job in the field and therefore do not know the real needs of their market". 

More information at Valencia Plaza

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