Entrepreneurship under the perspective of the 'Zero Waste' philosophy

Magda Cebrián, co-founder and CMO of Go Zero Waste, explains what Zero Waste means. "It is a philosophy that involves a movement whose aim is to reduce as much as possible the waste we generate, based on the hierarchy of the '3 R's extended'. The 3 R's are: reduce, reuse and recycle, in that order, hence the hierarchy. Once these three are satisfied, many other R's can be added: repair, reuse, rethink...hence extended.

Environmental activist Bea Johnson is the leading guru of the Zero Waste movement and author of a guide that aims to simplify people's lives by reducing our waste. Her tips include eliminating the use of products she considers superfluous and shopping in bulk using glass containers or cloth bags.

Full story in Valencia Plaza.