Valencian startup PlayFilm wins the first edition of the Start4big initiative

The Valencian startup PlayFilm has been one of the winners of Start4big, the first European multisectorial open innovation initiative promoted by Aigües de Barcelona, CaixaBank, Naturgy, SEAT and Telefónica. The other winners are Lang.Ai, Séntisis Analytics, Smart IOT Labs and Unmanned Life. In the coming weeks, the winners will launch pilot projects with the companies promoting Start4big, present in more than 80 countries and territories. with a huge customer base of 380 million people worldwide.

PLAYFILM has developed a tool that creates a gamified video format (Video Quiz) to improve mobile campaigns on Facebook and Instagram and to increase
the connection with the users. The video quiz is created without the need for programmers and consists of a video that poses a challenge to the user Its pilot will be developed as a global project for Start4big, specifically in the process of communication and capture of startups for the second wave of

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