Juan Roig's startups open their first 'pop up' shop

The week of Black Friday has brought a surprise debut to the Spanish retail market. Juan Roig's startup incubator, Lanzadera, opened a physical shop this Monday in the El Saler shopping centre in Valencia.

Under the concept of pop up, i.e. with a limited presence in time, this 450 square metre point of sale hosts in different corners the young companies financed by the founder of Mercadona in sectors such as fashion, beauty, furniture or even new lines of healthy food.

Full story in El Mundo.