Newe, the startup that wants to bring product rental to retailing

Renting has become an option to consider for many consumers, who have decided not to continue accumulating items that they will only use a few times in their lives. In this context, more and more companies want to launch this service with their products, and the company Newe - currently accelerated in Lanzadera - offers a technological solution to automate operations.

This is explained by Ramón Borruel, COO and co-founder of the company, a chemical engineer by profession who worked in logistics consultancy in Barcelona and, during the confinement, decided to start his own project with his best friend, specifically a women's dress rental shop for events. 

Full story in Valencia Plaza.